Your brand already has a story. We help you grow without losing it.
With voice. With clarity. With intention.
Why off-normal?
Because brands are meant to be felt, not just seen.
At Off-Normal, we work with heritage-led lifestyle brands that want to grow while staying true to who they are, embracing their story, and deepening their connection with the people who love what they do.
As platforms shift and pressure builds, it’s easy for a brand’s voice to start sounding more polished than personal. More performative than real.
We help you come back to what people were drawn to in the first place. The feeling. The clarity.
Through brand strategy and growth partnership, we help your brand sound like itself, wherever it shows up. So the people who matter don’t just see it, they feel it.
What are you here for?
Who Off-Normal is For
Off-Normal is for brands with depth.
Brands with a sense of history, or the ambition to build one.
Brands that want to deeply connect.
For founders who care how things feel, and how they last.
And for teams who want to see their brand grow by becoming a reference, an inspiration, a feeling their clients remember.
Who am I? Flo Monti
And why I have created off-normal?
“Because for almost two decades, I’ve lived in the space where brand, client, and emotion meet, helping businesses find not just their voice, but their feeling. I’ve worked across fashion, heritage-led brands, and lifestyle, from doing PR & Brand Experiences for Codorníu to Eden Park Paris to supporting children’s brands like Tutto Piccolo, and even collaborating with global icons like Macy’s, Kate Spade, and Calvin Klein through design and creative development. My background blends PR, coolhunting, advertisement and brand strategy, but what’s stayed constant is this: the belief that brands should feel like someone you’d want to talk to. That’s what Off-Normal is about, strategy with soul, growth with community, and communication that connects.”
Brand Strategy
Brand Strategy
Growth Partnership
Growth Partnership
Strategic Intensives & Workshops
Strategic Intensives & Workshops
Digital Kids & AI Tools
Digital Kids & AI Tools
“Off-Normal it’s a place for thoughtful brands to realign, reconnect, and grow with intention.
We believe in clarity over campaigns, presence over polish, and sounding like yourself, everywhere you show up.”
— off-normal team